Starbucks Drive-Thru Ordering Gets Personal


Starbucks Drive-Thru Ordering Gets Personal Through Barista Video Chat


(NEW YORK) -- Starbucks customers ordering their java in the fast lane will now get a more personal experience. The company's drive-thru lanes are going high-tech through video communication with baristas.

The Seattle-based coffee giant is adding video screens at 2,400 cafes with the drive-thru service over the next year, according to Bloomberg. There, customers can see their barista's face when ordering and will be shown their order and price.

The company, which has already tested the concept in Seattle, said it wants to improve the drive-thru customer service experience, reports Bloomberg. Starbucks has 22,000 stores globally.

Starbucks is no stranger to introducing technology to its stores. The company began allowing U.S. customers to pre-order their food and beverages through an app this summer.

The company announced on Wednesday delivery service to the 12,000 people who work in the iconic Empire State Building in New York City. The first "Starbucks Green Apron Delivery" service is a pilot project designed for "a dense urban environment," the company said.

There are more than 150 tenants who occupy some of the 75 office floors in the Empire State Building, Starbucks noted. There, orders have a 30-minute time frame and baristas bring orders to each company's designated drop-off location, such as a reception area, where the customer meets them.

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