On the heels of Twitters plans to significantly expandthe amount oflive streaming video content on its network, the company today is bringing its big-screen video app to a new platform with its launch on Roku devices. The arrival comes over half a year after the TV app was first introduced on Apple TV, Fire TV and Xbox One, and will offer a similar experience that combines live video alongside top tweets.
The Roku launch is a significant expansion for Twitters TV app, as Roku today has 14 million active user accounts across both its streaming players and TV sets, as of of the end of March.
Roku says the new app will offer the same live streaming video thats live on Twitter, including its original programming and live simulcasts in sports, entertainment, news and politics. And like the version already available on other platforms, Roku users will be able to see tweets from Twitters network alongside the video theyre watching.
Twitter and Roku worked on the new app together, which is similar to those on other platforms, though it doesnt offer Periscope support.
Twitter recently announced a number of new deals for video content, including one with Bloombergwhich will begin streaming 24/7 news broadcasts on Twitter starting this fall. These will include a mix of live news reporting and video thats posted on Twitter by users, which Bloomberg will curate and verify to augment its own content.
The company also detailed a number of other deals at its first-everNewFront presentation in New York this week, including new and expanded sports dealswith the WNBA, MLB, NFL, PGA Tour, Players Tribune, and Stadium Network, as well as news and entertainment deals with Verge, BuzzFeed, Cheddar, Viacom, Dick Clark Productions, Propagate, IMG Fashion,and Live Nation.
Combined, the deals get Twitter to its earlier stated goal of being able to offer users 24/7 live video content, and help to cement Twitters place as a company thats not just a social network, but one thats also news and information channel of its own.
With all this video to watch, the Roku Twitter app will allow users to pick and choose which stream they want to watch, Roku says. Users can select any of the live events that are running, regardless if theyre streaming at the same time.
The Twitter channel on the Roku platform brings together the video and related conversation that surrounds live events to the largest screen in the house, said Ryan Troy, product manager at Twitter, in a statement about the launch. Our new channel gives Rokus audience an easy way to watch live events and see what people are talking about, keeping them connected to whats happening.
The new Roku app will be available as a free download starting today in the Roku Channel Store and wont require users to have a Twitter account in order to use it. The app will work on all Roku devices, including TVs.